Why Study Arts Administration?

What is arts administration?

Arts administration refers to all aspects of the management of arts and cultural organizations. Arts administrators work in the nonprofit, public (governmental), entrepreneurial, and for-profit sectors. The study of arts administration provides individuals with the knowledge, tools, and understanding to create, design, develop, lead, fund, evaluate, and advocate for arts and cultural programs, people, and organizations.

What is the difference between arts administration & arts management?

There is essentially no difference between arts administration and arts management, and the two terms are often used interchangeably.

Why study arts administration?

As more arts and cultural organizations as well as funders, foundations, and government agencies recognize the value of the highly specialized training that people with degrees in arts administration receive, employers are increasingly seeking candidates with master’s level training for key staff positions.

What will I learn?

The core curriculum of the M.A. in Arts Administration (M.A.A.A.) at Goucher covers all key areas of arts administration along with a variety of electives that allow each student to design their own path through the program.

Courses include:

  • Marketing
  • Finance
  • Fundraising
  • Grantsmanship
  • Arts and Public Policy
  • Leadership
  • Law in the Arts
  • Arts Writing and Research
  • Managing Performing Arts Organizations
  • Arts Education
  • Managing Visual Arts Organizations
  • New Ventures in the Arts/ Entrepreneurship
  • Cultural Ecosystems
  • International Arts Policy
  • Art and Activism for Social Justice
  • Arts and Social Justice
  • Arts in the Community
  • Current Topics in Arts Administration

What kinds of jobs do M.A.A.A. graduates have?

95 percent of our alumnae/i over the past decade are currently working in the arts. Our graduates are planning, facilitating, raising money, evaluating, and leading; designing and opening new facilities; marketing; educating students of all ages; consulting in areas such as audience building, strategic planning, and financial development; establishing their own entrepreneurial work and opening new arts organizations; working for private foundations and city governments; developing and managing public art programs and arts advocacy organizations; and exploring arts research. They are developing social justice reforms through arts activism. They are working in all art forms and in all areas of the country.

Where do some of the alumnae/i from the M.A. in Arts Administration at Goucher work?

  • Alphawood Foundation
  • American Blues Theatre
  • American Conservatory Theatre
  • American Dance Festival
  • American Visionary Art Museum
  • Americans for the Arts
  • Annenberg Center for the Arts
  • Arts for LA
  • Blue Man Group
  • Boston Symphony Orchestra
  • California Shakespeare Theatre
  • Carmel Symphony Orchestra
  • Charlottesville Ballet
  • College of the Bahamas
  • Dance Canvas
  • Eastman School of Music
  • Isabella Steward Gardner Museum
  • Jazz at Lincoln Center
  • Los Angeles County Museum of Art
  • Los Angeles Museum of Contemporary Art
  • Maryland Institute College of Art
  • Meow Wolf
  • Miami-Dade County Department of Cultural Affairs
  • Mid Atlantic Youth Ballet
  • National Dance Education Association
  • New England Foundation for the Arts
  • New York Foundation for the Arts
  • Phoenix Center for the Arts
  • Roundabout Theatre Company
  • Seattle Opera
  • Smithsonian Institution
  • University of Chicago
  • Visual Arts Center of Richmond
  • Youth Choral Theatre of Chicago


For more information about Goucher College's M.A. in Arts Administration Program, visit www.goucher.edu/maaa.