Communicating Sustainability


Day Two - Wednesday September 7, 2022

Click the links below to learn more about the speakers and to access video recordings of the sessions (coming soon).


10:00-10:15 International Welcome


10:15-11:00 Plenary-Cultivating Community: Collaborative Approaches to Cultural Sustainability


Presented by:

Halle Butvin

Halle Butvin
Director of Special Projects, Smithsonian Center for Folklife and Cultural Heritage, USA

Collaborating across cultures can be complicated. Even if we establish shared goals, we may not agree on the process we should use to achieve them. In this session Halle Butvin, director of special projects at the Smithsonian Center for Folklife and Cultural Heritage, will discuss case studies from her team’s cultural sustainability projects in Armenia, Bhutan, Tunisia, and Kazakhstan. Each of these long-term projects include multiple successes and failures. We will discuss the dynamics behind the outcomes, and why an honest evaluation of how we do the work is as meaningful as our community impact. 

11:00-11:45 Shared Workshop-Between Talking and Doing Sustainability


Presented by:

Esterina Nervino

Esterina Nervino
Ph.D., Department of English, Department of Marketing, City University, Hong Kong

Dr. Esterina Nervino is Assistant Professor holding a joint appointment at the Department of English and the Department of Marketing at City University of Hong Kong, where she is also Associate Director of the Sales and Marketing Consulting Unit. She holds a PhD in Applied Linguistics from The Hong Kong Polytechnic University and her research interests include social semiotics, multimodality, business communication, luxury studies in relation to art, space, sustainability. Prior to CityU, Esterina spent four years in a media and communications position in the luxury sector. She also completed an Executive Education Certificate in Social Entrepreneurship at INSEAD (Singapore).

Sabina Cerruto Ribeiro

Sabina Cerruto Ribeiro
Ph.D., Centro de Ciências Biológicas e da Natureza (CCBN), Universidade Federal do Acre, Brazil

Dr. Sabina Ribeiro is Assistant Professor in Forestry Management in the Biological and Natural Science Center at the Federal University of Acre, Brazil. She holds a PhD in Forest Science from the Federal University of Viçosa (UFV). She has conducted research in the Amazon on tree mortality, sustainable forest management, carbon stock and participatory monitoring of forest health. She has led a project with funding from USAID and participates in other national and international projects. Her work features collaboration across disciplinary, national and institutional boundaries. She has over 35 peer-reviewed publications in scholarly journals and books.

Francisco Veloso

Francisco O. D. Veloso
Ph.D., Centro de Educação, Letras e Artes (CELA), Universidade Federal do Acre, Brazil

Dr. Francisco O. D. Veloso is Assistant Professor in the Education, Letters and Arts Centre at the Federal University of Acre (UFAC), Brazil. He holds a PhD in Applied Linguistics/English from the Federal University of Santa Catarina (UFSC). Research interests include the relationship between language and society, language as a semiotic system and multimodal studies as appliable tools in the understanding of social issues. He has held positions as Assistant Professor at The Hong Kong Polytechnic University, as Visiting Professor at Università degli Studi di Modena e Reggio Emilia and as Adjunct Professor at the Università di Bologna (Italy).

The aim of this workshop is to promote a discussion on the concept of sustainability both as social practice and as discourse. Contrasting conservation work being done in the Amazon forest with reassurances from corporations and companies that their products are ethically produced and sourced, participants will explore the problems that arise from the very term ‘sustainability’. 

The term, a nominalization of the verb to sustain, removes action by eliminating both subject and object, or Actor and Goal. We are then led to discuss a term devoid of agency. Who is actually responsible for the actions to sustain life on the planet? What exactly needs to be sustained or preserved?


11:45-12:00 BREAK 


12:00-12:45 Reports from each of the International Campuses on their Day One activities, and a Discussion of Next Steps


12:45-1:00 International Closing


1:00-1:30 USA Closing – Next Steps Until We Meet Again