M.A.C.S. Professional Management Course Descriptions
Students must satisfy a minimum of 6 credits of Management Courses
CSPM 601: Leadership and Self-development I: Leadership Styles (3 credits)
This course will help students define leadership styles and set personal goals. Students
will integrate conceptual knowledge and self-awareness within the context of ethical
practice, social responsibility, and innovative practice.
CSPM 605: Digital Ethics and Intellectual Property (3 credits)
Examination of ethical issues as applied to digital and traditional sound and imagery
in film, video, and photography. Students will examine current and historical events
where the manipulation of imagery and sound, context, and point of view attempt to
produce propaganda and other manipulated viewpoints. Includes a review of practices
related to copyrighting work and control of intellectual property.
CSPM 608: Principles of Project Management (3 credits)
This course is intended as an overview, describing the fundamental principles, processes,
knowledge areas, and tools and techniques of project management. Students will learn
how to manage the "faster, better, cheaper" pressures that most organizations face.
Topics include the project management life cycle, selecting projects, project planning,
quality management, and controlling projects.
CSPM 610: Sustainable Business and Stewardship (3 credits)
This course examines how businesses can become powerful drivers of environmental stewardship,
social equity, and cultural sustainability by rethinking traditional capitalist frameworks
and engaging meaningfully with diverse stakeholders. Students will critically explore
the evolving role of markets and corporate actors in shaping ecosystem outcomes—both
regenerative and extractive—and will investigate how businesses, governments, nonprofits,
Indigenous communities, and civil society can collaborate to create resilient, inclusive,
and sustainable systems. Key topics include stakeholder mapping and analysis, corporate
social responsibility (CSR), ethical leadership, degrowth and post-growth models,
social entrepreneurship, and community-driven innovation. Through case studies, guest
speakers, practitioner interviews, and project-based learning, students will develop
applied skills in inclusive decision-making, trust-building, and leading sustainability
initiatives that are both impactful and culturally responsive. Designed for emerging
leaders in sustainability, this course prepares students to critically assess market
systems and co-create holistic, community-based solutions at local, national, and
global scales.
CSPM 614: Integrated Marketing Communications (3 credits)
A strong brand authentically represents an organization's vision and culture while
also conveying key messages. Integrated marketing communications (IMC) strategies
focus on building brands by developing relationships with customers. The focus of
this course is on how to develop a strategic message and communications plan that
is integrated across media both online and offline to create a consistent and seamless
experience. Students will formulate and analyze promotional goals; develop campaign
messaging, strategy, and creative media plan; select appropriate channels for relevant
audiences; and learn tools to evaluate the effects and results of a campaign and determine
its success. This course will use examples from social marketing and cause marketing
that address social, cultural, and community issues.
CSPM 616: Financial Skills and Managerial Accounting (3 credits)
This course covers the creation and interpretation of financial statements, with
a particular focus on building financial statements, cash flow, accounting controls,
financial analysis, cost-benefit analysis, financial budgeting and applying accounting
information for managerial decision-making. The course stresses using financial information
within organizations for understanding and analyzing activities and operations. Students
learn linkages between accounting information and management planning through cost
analysis (including activity-based costing), operational and capital budgeting, and
performance measurement. Students learn how to build financial models, analyze business
plans and to justify management decisions to create financially sustainable organizations.
CSPM 617: Principles of Marketing (3 credits)
The purpose of this course is to look at marketing as a broad concept, beyond the
usual functions of selling and advertising. Students will explore the principles of
marketing management and the tactics for achieving strategic marketing goals. Students
will also investigate relevant social and ethical issues related to marketing. The
course goals are for students to develop competency and apply the concepts and skills
learned in order to produce a professional quality marketing plan. The plan should
include an analysis of the customer (including the customer identity, segments, values,
and behavior), a clear and compelling value proposition or unique selling proposition,
incorporate all the elements of the marketing mix in appropriate ways, and utilize
the tools of segmentation and SWOT analyses to guide strategic marketing decision
making.
CSPM 621: Fundraising (1.5 credits)
This course provides guidance and resources in fundraising for programs and organizations.
Topics include private and public funders, innovations in fundraising, and broader
issues surrounding philanthropy, community, and service.
CSPM 623: Grantwriting (1.5 credits)
This course provides guidance and resources in the craft of grant writing for programs
and organizations. Topics include private and public funders, grantsmanship, and grant
management.
CSPM 626: Nonprofit Leadership and Management (3 credits)
This course provides the broad knowledge necessary to understand and successfully
contribute to the nonprofit organization. Topics covered include: understanding the
place of nonprofits in society; developing, guiding, and managing a board; program
development and evaluation; volunteer development and management; fundraising and
development; ePhilanthropy; and other selected topics.
CSPM 630: Designing and Delivering a Learning Experience (1.5 credits)
This course will engage students in preparing for, planning, and delivering a learning
experience. Topics will include analyzing and targeting a specific audience; choosing
appropriate teaching methods for a given audience; developing and producing content;
facilitating discussions; and using an array of top technology tools. Participants
will be introduced to prominent theories of teaching and learning, and will be challenged,
throughout the course, to integrate the theories in practical applications. Emphasis
is on relevancy to a participant's field of study. The course will culminate in participants
delivering an impactful learning experience in a face-to-face or online environment,
or other medium of their choice.
CSPM 641: Social Networks and New Media (1.5 credits)
Introduction to using online social networks and emerging new media to engage in
community building, whether it is around a cause, interest group or a business. This
course introduces students to the concepts related to virtual communities and social
capital. It starts by examining the impact that new media has had on culture, politics,
traditional media, commerce and relationships. From there it explores the rapidly
changing tools for collaboration, curation, consensus building and social media marketing
in an online environment. Lastly, the course examines the ethical, legal and provenance
issues that arise. Part theory, part sociology with a mixture of business and marketing
strategy, students will walk away with their own actionable social media campaigns.
CSPM 643: Writing for Different Audiences (3 credits)
This course gives an overview of the elements of effective professional communications,
including writing clear, concise copy; communicating ideas across a platform of mediums;
and identifying and writing to specific audiences. This course will explore these
communications elements as they apply to nonprofit and entrepreneurial organizations,
arts organizations, and self-promotion.
CSPM 644: Strategies for Reaching the Media (3 credits)
An overview of the elements of effective professional communications, including writing
clear, concise copy; successful public relations strategies; traditional and current
marketing principles; crisis management; and using emerging technologies, such as
social media. This course will explore these communications elements as they apply
to nonprofit and entrepreneurial organizations, arts organizations, and self-promotion.
CSPM 650: Models of Social Entrepreneurship (3 credits)
This course explores different organizational models of how people are working to
change the world in positive ways. Looking beyond the traditional categories of non-profit,
for-profit, government and education, innovative models that are being developed to
address the pressing social and environmental issues faced by communities are identified
and analyzed. The topics include: earned income, social ventures, hybrid organizations,
crowdsourcing, cooperatives, community engagement, grasstops partnerships, and co-working.
Students evaluate existing models to determine their strengths and opportunities for
improvement related to their context, resources, power relationships, and their value
as solutions to specific problems.
CSPM 699. Internship/Practicum (1.5 - 4.5 credits)
Students may choose to participate in a hands-on internship or practicum to develop a particular
set of management skills relevant to their professional goals. Students can identify their own organization or work with an organization known to the faculty or program director. Students may take up to 4.5 internship credits in one or two semesters. The number of credits depends on the anticipated amount of work. Management internships may be in person or virtual and should be developed in collaboration with the organizational staff member who will serve as their field advisor. Students interested in these opportunities should contact the program director and complete a short proposal.