MAAA Core Courses
AAD 601. Principles of Arts Administration (3)
This course introduces students to the history and practice of arts administration. It
examines the distinctions and challenges common to all areas of the arts and considers
the differences in mission and administration among organizations in theatre, dance,
music, visual arts, media arts, arts councils and arts service organizations, arts
education, and multidisciplinary organizations. The course examines regulations and
distinction related to nonprofit status and various new hybrids. It reviews community
involvement in the arts at the local, state, regional and national levels. It examines
the cultural and economic contributions of the arts. All new MAAA students begin with
this course during their first residency.
Baker, Fall Semester
AAD 605. Writing and Research Methods for the Arts Administrator (3)
This course will strengthen students' writing and research skills in preparation for
a career in arts administration. The course will prepare students not only for the
professional writing needed in the field, but also for the academic writing that is
expected in the MAAA program. Students will build on their current skills, emphasizing
the use of style and tone to reach an audience, the mechanics of good writing, and
editing skills. Using analysis and problem-solving methods, students will consider
approaches that may be useful in a variety of situations that arts administrators
may face. The research section of the course will review the steps required for academic
research, synthesis of research findings, organization of a paper, and proper citation.
Required for the first year.
Lucas, Fall semester
AAD 610. Leadership and Strategic Thinking (3)
This course examines the characteristics of effective leadership in a nonprofit arts
organization. It considers the ways in which skills and abilities can inspire the
most productive interactions with and amongst artists, arts administrators, staff,
boards, volunteers, audiences, etc. The course examines the best approaches to governance
and structure for different types of arts organizations, and examines ethical considerations.
The course looks at the changing needs of leadership as well as strategic planning
related to organizational and community changes. Required in first year.
Coleman-Cook, Fall semester
AAD 611. Financial Management for the Arts (3)
This course introduces students to financial and accounting principles for the nonprofit
executive. The vocabulary of finance, the tools for analysis of financial statememnts,
the review of internal controls, and the basics of budgeting will help the student
understand the role of the nonprofit manager in leading the organization to sound
financial decisions. Required for the first year.
Lucas, Fall semester
AAD 612. Marketing the Arts (3)
This course examines the development of internal and external public relations and
marketing plans. It considers various approaches to maximize impact for different
types, styles, and sizes of arts organizations. It examines the most productive uses
of all forms of media. The course focuses on audience development and demographics,
market segmentation, relationship products, promotional tools and tactics, e-marketing
and uses of social media, research, customer service, and media relations. Required
in the first year.
Crowley, Fall semester
AAD 613. Developing Financial Resources (3)
This course prepares students to take a leadership role in the planning and management
of a comprehensive development program for a non-profit arts organization. It focuses
on annual giving by individual, corporate, and foundation donors and examines the
value of face-to-face solicitation, donor benefits, events, mass mailings, telefunding,
social media, and online giving to secure contributed income. Participants will learn
to identify, cultivate, solicit and steward donors at all levels and to develop fundraising
skills and instincts among an arts organization's board, staff, and volunteers. An
introduction to capital, planned giving, and endowment campaigns rounds out this core
offering. Prerequisite: AAD 611 Financial Management.
James, Spring semester
AAD 614. Law and the Arts (3)
This course examines the legal rights and responsibilities of artists and artistic
institutions. Topics include the law of intellectual property (copyright and trademark),
moral rights, personality rights (defamation, publicity, and privacy), and freedom
of expression. The course also provides an introduction to basic contract law and
to the structure and language of contracts, including commissioning, performance rights,
and music licensing agreements. Other legal issues that arise in the management of
arts organization may also be discussed.
Browne, Fall semester
AAD 617. Public Policy for the Arts (3)
This course examines governmental policy on the arts at the national, state and local
levels including the history of public arts policy in this country and current politics.
Understanding and changing public policy, identifying decision-makers and developing
a vocabulary for successful advocacy are major components of the course. This course
is taken during each student's second summer residency.
Reese, Fall Semester
AAD 619. Cultural Ecosystem: The Arts in Community (3)
This course examines the manner in which artists and arts organizations build community,
and function within and support their communities. Topics include: the historical
context of arts in our communities, changing demographics and their impact on artists
and audiences, the integration of multiple cultures into arts policy, and programs,
understanding cultural democracy, using the arts in the development of community indentity,
the arts and economic development, and community cultural planning.
Ewell/Vega, Fall and Spring Semesters
AAD 625. Grantsmanship (1)
This course will cover the process of researching, preparing, and managing corporate,
foundation, and government grants for nonprofit arts organizations. Topics to be covered
will include research, cultivation, understanding guidelines, program development,
outcomes-based evaluation, letters of intent, preparation of proposals, and reporting
process. Students will become familiar with their own local funding environment, and
will prepare complete grant proposals.
Chiu, Fall Semester
AAD 627. International Arts Policy (3)
This course examines international arts policy, including those policies of Asia (Far
East and Middle East), Europe, North America, South America, Africa, and Australia.
The primary goal of the course is to better prepare graduates to operate in a global
context with an awareness of international artistic and cultural diversity. It is
taken during the third summer residency, and it includes student interaction with
faculty and guest lectures representing major cultures covering various continents/regions.
Students will develop an awareness of the ways in which cultural policies influence
cultural development, cultural exchange, international economics, and programming
within that culture. Students will examine current and historical factors that influence
cultural policies and political agendas around the around the world.
Chiu, Fall Semester.
AAD 650. Independent Studies (3)
The purpose of the MAAA Independent Study/ Internship is to offer professional experiences
that allow students to work either independently or as part of a group or organization.
Students choose faculty advisors to guide their process. Depending on focus of their
study, students may also choose field advisors as well. The goal of the course is
for each student to learn through individualized participation, research, guidance
AAD 651. Major Paper (3)
The major paper is a research paper of thesis quality. Students receive guidance regarding
their major paper work from the MAAA Program Director, the Major Paper Director, and
two faculty members throughout their process.