Amber Washington ’10
Meet Amber, a Goucher graduate in communications & media studies. She is the founder
of Agency Five20, a communications consulting and coaching practice, and she runs
a coaching program called From Dreamer to Doer.

Communication & Media Studies
Founder of Agency Five20
“At the heart of it all, my work is about two things: helping organizations build trust through better communication, and helping people build enough trust in themselves to finally go after what they’ve been dreaming about.”
Tell us about organizations, clubs, athletic teams, or other activities you participated in during your time at Goucher.
I was a member of the women’s basketball team from 2006 to 2010 and served as team captain my senior year; I was also involved in TV Club and Umoja (now the Black Student Union). I am now the co-chair of the Black and African American Alumni Affinity Group.
Tell us about your career path.
Today, I run my own communications consulting and coaching practice, Agency Five20, LLC.
On the coaching side, I work with aspiring entrepreneurs and visionaries who’ve been sitting on a dream for years but haven’t taken action. Usually, it’s fear or self-doubt getting in the way, or a belief that it’s too late or not the right time. I help them clarify their vision, work through the stories holding them back, and build a plan that fits their life.
I also do communications consulting with mission-driven organizations, helping them develop messaging strategies that build trust and alignment with their teams and stakeholders.
Before launching my practice, I spent years in communications across nonprofit, philanthropy, government, and corporate sectors. Right out of college, I started at a local nonprofit where I got exposed to everything: media relations, community outreach, digital communications. I loved figuring out how to make complex ideas clear and relevant to people.
I went on to earn my master’s in public relations and corporate communications from Georgetown University and took on increasingly expansive roles. One of my proudest moments was supporting a statewide campaign in Maryland that helped more than 500,000 children access nutritious meals during the summer. Later, as senior VP of corporate communications at a community bank, I led communications through a major acquisition, partnering with executive leadership to guide employees through significant change.
Even as my career grew, I carried a vision to build something of my own. Fear kept me from acting on it until my corporate role was eliminated, and that became a turning point. Instead of seeing it as a setback, I decided to finally trust myself and go after what I’d been putting off for years.
Launching my business has been a leap of faith. It stretches me every day, spiritually, personally, professionally. I’m learning as I go, building my network, stepping outside my comfort zone, and embracing the growth that follows.
What experiences were most meaningful to you?
One of my favorite Goucher memories was being on campus during the 2008 presidential election. When Barack Obama was announced as the first Black president, I was sitting in my dorm with friends, glued to the poll results. The second the news broke, we all ran outside, and suddenly hundreds of students were in the middle of the quad, jumping, chanting, and celebrating together. It was my first time voting, and I remember standing there in the crowd, looking around at my peers with so much pride. We were sharing a historic moment. That night shaped how I understood community, civic engagement, and the power of collective hope.
How has your Goucher education empowered you to make a difference in your community, field, or the world?
Goucher College prepared me to be a critical thinker, strong writer, and confident professional. The Communications Department offered hands-on opportunities to explore different paths within the field—from TV reporting and production to a public relations externship with a local museum and an internship with a local news station. Through coursework and meaningful relationships with professors, I learned how to think strategically, communicate clearly, and adapt strategy to different audiences. Goucher also expanded my understanding of the world through intercultural communication studies, study abroad experiences, and a diverse speaker series on campus. Together, these experiences shaped my ability to connect with people, understand different perspectives, and communicate with clarity—all critical aspects of the work I continue to do today.
How do you stay connected with your alma mater?
I serve as co-chair of the Black & African American Alumni Affinity Group. The Black experience at Goucher has always been culturally and socially distinct, and it deserves intentional community. Building a network of Black and African American alumni across generations has been incredibly powerful; our stories are shared yet diverse, and together they form a lineage rooted in pride, resilience, and academic shaping. Our affinity group is equally committed to supporting current students during this critical period of growth and development, ensuring they feel supported and connected to a community that understands their journey.