Divisional Strategy Cascades

Academic Affairs

Aspiration: Who do we want to be?


Being recognized as a place where the academics is the focus as a direct result of or evidenced by a commitment to excellent teaching, scholarship, service, social justice and mentoring by both faculty and academic staff.

Where will we play/focus?


Through close faculty/staff-student relationships we will: use innovative pedagogies to deepen student learning; foster independent creative thinkers through advising and mentoring; promote students’ learning through experiential opportunities in local and global communities; ensure student success through high quality services and programs.

How will we create superior value to succeed?


We will demonstrate our superior value through our integrative curriculum which emphasizes problem-based learning, societal awareness, and disciplinary knowledge.

What capabilities must be in place?


We need administrative structures that support a seamless blending of curricular and co-curricular learning.

What assessment systems are required?


Systematic and sustainable assessment that includes student learning outcomes assessment, program review, and assessment institutional effectiveness with the goal of continuous improvement.

Advancement

Aspiration: Who do we want to be?


Encourage stakeholders to increase philanthropic support to provide critical resources to the institution.

Where will we play/focus?


Our focus is to meet our stakeholders “where they are” by utilizing data segmentation.

How will we create superior value to succeed?


Utilizing the “Undaunted” Capital Campaign to identify, engage/re-engage stakeholders to establish Goucher College as their philanthropic priority through the following activities:

  • Events of varying size
  • Print and digital communications
  • Volunteer opportunities 

What capabilities must be in place?


Organizational resources needed:

  • Technology
  • Human capital
  • Cross-divisional collaboration

What assessment systems are required?


  • Campaign Goal: $100M+
  • CRM
  • Participation Rates of stakeholders
  • Engagement Evaluation tools
  • Industry standard practices & peer benchmarking

Finance & Facilities

Aspiration: Who do we want to be?


Finance

To ensure the fiscal and operational integrity of the college, we need to be a premier collector and disseminator of information which enables end users to easily understand and utilize information and finance-related services.

Facilities

Provide state of the art living and learning facilities creating an environment that supports the teaching and learning process.

Where will we play/focus?


Finance

  • Timeliness
  • Understandability
  • Accuracy
  • Consistent
  • Innovation

Facilities

Creating spaces that support the whole student experience

How will we create superior value to succeed?


Finance

  • Relationship building
  • Accessible policies
  • Collection and distribution methods

Facilities

Ensuring we are/have an integrated process which includes Academics, Finance, Facilities, Access, Affordability, and Accountability

What capabilities must be in place?


Finance

  • Systems to communicate
  •  Integrative systems

Facilities

Systems & staffing capable of supporting the environment we are creating

What assessment systems are required?


Finance

Performance Metrics

Facilities

Benchmarking master planning space efficiently (schedule, count)

Human Resources

Aspiration: Who do we want to be?


To be a great place to work

Where will we play/focus?


  • Diversity
  • Excellence
  • Collaboration
  • Equity
  • Wellness

How will we create superior value to succeed?


  • Intentional professional development
  • Promote accountability to community principles
  • Incorporate the areas we will play into all policy reviews, benefit offerings, and compensation structures.

What capabilities must be in place?


  • Budget
  • Supervisors who help employees flourish
  • Mentoring
  • Promotion of community engagement
  • Cross campus support & collaboration

What assessment systems are required?


  • Satisfaction surveys
  • Conversational reviews
  • Turnover statistics
  • Program participation/completion rates

Information Technology

Aspiration: Who do we want to be?


Partner with faculty, staff, and outside resources to provide stable and suitable technology solutions to campus, develop shared ownership of systems and processes, and assist campus users in becoming more efficient and more effective in executing strategy and tactics.

Where will we play/focus?


We will focus on supporting the priorities of the institution by:

  • Developing, implementing, and maintaining the technology infrastructure of networking, servers, software, systems and services
  • Creating a mobile campus
  • Deploying and maintaining computing devices for faculty and staff
  • Streamlining processes and procedures for receiving and responding to requests for assistance and notification of problems
  • Providing documentation and training to enable users to be more self-sufficient
  • Helping people be more aware of security and to be safe online

How will we create superior value to succeed?


We will build relationships with campus users to improve self-sufficiency and provide systems that are reliable and scalable.

What capabilities must be in place?


We need a planning process with others to create well-developed and realistic priorities and road-maps that support institutional and departmental goals and reduce the demands for competing resources.

What assessment systems are required?


We need a structured and recurring process for:

  • Assessing college academic and administrative systems to determine when it is time to enhance or replace a system
  • Assessing the cost and resources used to deliver the academic and business functions of the college
  • Capturing lessons learned in order to improve future decision making and implementation plans

Office of Communications

Aspiration: Who do we want to be?


  • Driver of clear consistent messaging and voice for the College
  • Define and market our brand to internal and external audiences

Where will we play/focus?


We will focus where students (prospect, current, and alumnae/i) play. Our priorities are admissions, advancement, and retention.

How will we create superior value to succeed?


We strategically look at various aspects of the college and highlight how we are distinct and unique to set ourselves apart from the competition. We will utilize current tools (social media, Slate, emails) to create authentic, timely, relationship building communications for multiple segmented audiences.

What capabilities must be in place?


  • We need resources for awareness/reputation- building advertising.
  • We also need the ability to say no when there is an alternate and more effective option to projects that directly don’t support the college’s priorities.

What assessment systems are required?


We need data to assess the student recruitment and engagement such as enrollment number, ranking, survey results, social media campaign metrics, feedback forms on website, focus groups, and giving amount.

Strategic Initiatives

Aspiration: Who do we want to be?


Great facilitators of cross functional strategic initiatives that support an inclusive culture of student success, community engagement and adaptive capacity

Where will we play/focus?


Focus on the experience of prospective and current students.

How will we create superior value to succeed?


By bringing the 3Rs to life through cross functional teams focused on improving the student experience.

What capabilities must be in place?


The ability to do strategy making as an ongoing and aligned social process that intentionally moves our community toward a shared aspiration.  Only by thinking, communicating, deciding, and taking action together, can we realize the college’s vision.

What assessment systems are required?


Those that enhance the ongoing assessment of effectiveness of our work.

Student Affairs

Aspiration: Who do we want to be?


We will empower all students to take ownership of their college experience, while engaging in meaningful learning inside and outside the classroom.

#learningeverywhere

Where will we play/focus?


We will facilitate transformational experiences and reflection for all students at different moments of transition, personal development, and shifting world views.

How will we create superior value to succeed?


We will create the structure and guidance that supports student development and provides them with opportunities to integrate and reflect upon their curricular and co-curricular opportunities.

What capabilities must be in place?


  • A personal commitment to accountability, equity, cooperation, adaptability, and professional respect that acknowledges our work toward common goals.
  • The capacity to embrace, understand, and manage change.

What assessment systems are required?


Design and establish integrated assessment systems that evaluate student learning.


Strategic Indicators