We are committed to giving students the tools they need to blend traditional and digital communication campaigns to become effective leaders, writers, producers, and evaluators of digital content and successful strategic communication.

The hybrid format allows for flexibility based on student needs and schedules. This program will work directly with the students to meet their professional goals and work with them to build a digital portfolio to make them marketable on the job search.

Program Overview

Director of the M.A. in Digital Communication, Siobahn Stiles discusses the program, how to apply, and what jobs are available to graduates. 

Program timeline

This program offers a flexible curriculum and pace. While most students will complete the 30 credits in two years or less, each student has five years to complete the program. Courses are offered in fall, spring, and summer semesters.

Program outcomes

Upon completion of the program, graduates will be able to:

1. Connect foundational theories of persuasion and strategic communication to digital strategies
2. Create written and visual digital content to achieve organizational goals
3. Apply knowledge about the impact of digital communication in ethical, socially responsible ways and in pursuit of beneficial change
4. Identify appropriate metrics for promotional campaigns and driving valuable, measurable action
5. Develop evidence-based digital communication strategies, including measurement, optimization, and implementation
6. Examine the cultural, social, political, economic, and technological effects that current digital communication trends and cutting-edge developments can impart
7. Analyze sophisticated audience research including data analytics to direct engagement and build consistent brand relationships

These skills can lead to careers in marketing, public relations, audio/visual/graphic design production, market research analysis, advertising, general media/communication, amongst others.