The Management Core
Students must satisfy a minimum of 9 credits of Management Courses
PMGT 601: Leadership and Self-development I: Leadership Styles (3 credits) This course will help students define leadership styles and set personal goals. Students
will integrate conceptual knowledge and self-awareness within the context of ethical
practice, social responsibility, and innovative practice.
PMGT 605: Digital Ethics and Intellectual Property (3 credits) Examination of ethical issues as applied to digital and traditional sound and imagery in film, video, and photography. Students will examine current and historical events where the manipulation of imagery and sound, context, and point of view attempt to produce propaganda and other manipulated viewpoints. Includes a review of practices related to copyrighting work and control of intellectual property.
PMGT 606: Managing an Organization (3 credits) This course explores the fundamentals of managing a small or medium-sized organization. Ethics and social responsibility, legal principles, building and leading a team, business/organizational planning and development, human resource and diversity issues, and international market implications will be covered.
PMGT 608: Principles of Project Management (3 credits) This course is intended as an overview, describing the fundamental principles, processes,
knowledge areas, and tools and techniques of project management. Students will learn
how to manage the "faster, better, cheaper" pressures that most organizations face.
Topics include the project management life cycle, selecting projects, project planning,
quality management, and controlling projects.
PMGT 610: Strategic Management (3 credits) This course prepares students to assess their organization's strategy, culture, and operations and analyze competitors and the larger industry. Students will learn to use strategic management tools and develop their analytical skills in order to identify opportunities for competitive advantage. They will also use quantitative tools to measure organizational performance in order to achieve economic and environmental objectives. The course teaches students how companies, institutions, and regulators can incorporate the concept of triple-bottom-line reporting.
PMGT 611: Communications (3 credits) This course gives an overview of the elements of effective professional communications: clear, concise writing; successful public relations strategies; advertising; traditional and current marketing principles; crisis management; and use of emerging technologies such as social media. This course will explore these communications elements as they apply to nonprofit organizations, arts organizations, and self-promotion.
PMGT 614: Integrated Marketing Communications (3 credits) A strong brand authentically represents an organization's vision and culture while also conveying key messages. Integrated marketing communications (IMC) strategies focus on building brands by developing relationships with customers. The focus of this course is on how to develop a strategic communications plan that is integrated across media both online and offline to create a consistent and seamless experience. Students will formulate and analyze promotional goals; develop a creative media plan; select appropriate channels for relevant audiences; and evaluate the effects and results of a campaign to determine its success. This course will use examples from social marketing and cause marketing that address social issues relating to health, environment, and community
PMGT 616: Financial Skills and Managerial Accounting (3 credits) This course covers the creation and interpretation of financial statements, with a particular focus on building financial statements, cash flow, accounting controls, financial analysis, cost-benefit analysis, financial budgeting and applying accounting information for managerial decision-making. The course stresses using financial information within organizations for understanding and analyzing activities and operations. Students learn linkages between accounting information and management planning through cost analysis (including activity-based costing), operational and capital budgeting, and performance measurement. Students learn how to build financial models, analyze business plans and to justify management decisions to create financially sustainable organizations.
PMGT 617: Principles of Marketing (3 credits) The purpose of this course is to look at marketing as a broad concept, beyond the usual functions of selling and advertising. Students will explore the principles of marketing management and the tactics for achieving strategic marketing goals. Students will also investigate relevant social and ethical issues related to marketing. The course goals are for students to develop competency and apply the concepts and skills learned in order to produce a professional quality marketing plan. The plan should include an analysis of the customer (including the customer identity, segments, values, and behavior), a clear and compelling value proposition or unique selling proposition, incorporate all the elements of the marketing mix in appropriate ways, and utilize the tools of segmentation and SWOT analyses to guide strategic marketing decision making.
PMGT 618: Economic Principles for Managers (3 credits) An introduction to the principles of economics and their managerial applications. The core conceptual tools of microeconomic and macroeconomic theory are explored and relevant applications discussed, including opportunity cost, comparative advantage, demand-and-supply analysis, consumer demand theory, forecasting, fiscal and monetary policy, market structure, risk analysis, and regulatory theory. Students are expected to be able to (1) apply these concepts and tools in decision making and to analyze marketing, management, and policy implications for organizations, and (2) use techniques learned in the class to analyze and critique economic arguments put forward in public-policy debates.
PMGT 620: Leadership and Self-development II: The Creative Professional (1.5 credits) This course focuses on the real-world applications of planning, teamwork, marketing, and networking that help independent artists and commercial artists thrive and build long-term careers. Students will develop an understanding of the workflow for creating elaborate multimedia works and learn individual business practices and teamwork skills necessary to achieve success in today's multimedia professions. Practical issues such as the role of unions, agents, and personal managers, and the practice and development of professional networking strategies, the value of artistic content or services, and related topics will be discussed.
PMGT 621: Fundraising (1.5 credits) This course provides guidance and resources in fundraising for programs and organizations. Topics include private and public funders, innovations in fundraising, and broader issues surrounding philanthropy, community, and service.
PMGT 623: Grantwriting (1.5 credits) This course provides guidance and resources in the craft of grant writing for programs and organizations. Topics include private and public funders, grantsmanship, and grant management.
PMGT 625 Organizational Law (3) This course covers legal requirements and policy implications for for-profit and nonprofit organizations. Topics include the formation and operation of organizations, governance, contracts, property, agency, employment law, intellectual property, liability, fiduciary duties, federal taxation requirements, principles of charitable gifts and restrictions, and state and federal reporting requirements.
PMGT 626: Nonprofit Leadership and Management (3 credits) This course provides the broad knowledge necessary to understand and successfully contribute to the nonprofit organization. Topics covered include: understanding the place of nonprofits in society; developing, guiding, and managing a board; program development and evaluation; volunteer development and management; fundraising and development; ePhilanthropy; and other selected topics.
PMGT 630: Designing and Delivering a Learning Experience (1.5 credits) This course will engage students in preparing for, planning, and delivering a learning experience. Topics will include analyzing and targeting a specific audience; choosing appropriate teaching methods for a given audience; developing and producing content; facilitating discussions; and using an array of top technology tools. Participants will be introduced to prominent theories of teaching and learning, and will be challenged, throughout the course, to integrate the theories in practical applications. Emphasis is on relevancy to a participant's field of study. The course will culminate in participants delivering an impactful learning experience in a face-to-face or online environment, or other medium of their choice.
PMGT 631: Public Administration (3 credits) This course prepares students for working in and understanding the management and authorization processes of public administrative settings.
PMGT 636: Introduction to Social Entrepreneurship (3 credits) An exploration of innovative responses to social needs, the role of private initiatives in the private and nonprofit sectors, and the challenges associated with these initiatives in the U.S. and internationally. Theoretical issues such as defining the social good and assessing the role of market forces, philanthropy, and government are reviewed. Practical issues include developing an organizational mission, recognizing specific opportunities for social improvement, forming an enterprise or working in an organization that responds to those opportunities, and developing organizational and funding strategies.
PMGT 638: Innovation in the Social Sector (3 credits) Through an examination of innovative foundations, students are introduced to tools and frameworks that help boost innovation and will be able to generate and test particular ideas about how to identify and address social and environmental needs facing us today. Students will become more creative in spotting opportunities to create public value, to imagine solutions to problems that have confounded others, and to become more resourceful and more disciplined in testing and adapting these ideas as one continues thinking and learning about what is both valuable and possible to do.
PMGT 641: Social Networks and New Media (1.5 credits) Introduction to using online social networks and emerging new media to engage in community building, whether it is around a cause, interest group or a business. This course introduces students to the concepts related to virtual communities and social capital. It starts by examining the impact that new media has had on culture, politics, traditional media, commerce and relationships. From there it explores the rapidly changing tools for collaboration, curation, consensus building and social media marketing in an online environment. Lastly, the course examines the ethical, legal and provenance issues that arise. Part theory, part sociology with a mixture of business and marketing strategy, students will walk away with their own actionable social media campaigns.
PMGT 643: Writing for Different Audiences (3 credits) This course gives an overview of the elements of effective professional communications,
including writing clear, concise copy; communicating ideas across a platform of mediums;
and identifying and writing to specific audiences. This course will explore these
communications elements as they apply to nonprofit and entrepreneurial organizations,
arts organizations, and self-promotion.
PMGT 644: Strategies for Reaching the Media (3 credits) An overview of the elements of effective professional communications, including writing clear, concise copy; successful public relations strategies; traditional and current marketing principles; crisis management; and using emerging technologies, such as social media. This course will explore these communications elements as they apply to nonprofit and entrepreneurial organizations, arts organizations, and self-promotion.
PMGT 650: Models of Social Entrepreneurship (3 credits) This course explores different organizational models of how people are working to change the world in positive ways. Looking beyond the traditional categories of non-profit, for-profit, government and education, innovative models that are being developed to address the pressing social and environmental issues faced by communities are identified and analyzed. The topics include: earned income, social ventures, hybrid organizations, crowdsourcing, cooperatives, community engagement, grasstops partnerships, and co-working. Students evaluate existing models to determine their strengths and opportunities for improvement related to their context, resources, power relationships, and their value as solutions to specific problems.
PMGT 652: Performance Management and Organizational Development (3 credits) This course equips students with knowledge about all aspects of performance management, including: setting work expectations, leading work planning, conducting counseling sessions, developing employee needs assessment, and exploring policies and best management practices. Additional organizational development topics that will be addressed in the course include: organizational transformation, processes for diagnosis and intervention, and the skills needed to facilitate individual, small group, and organizational change.
PMGT 675: Capstone (6 credits) Capstones are culminating six-credit educational experiences that provide students an opportunity for synthesis and demonstration of their capacity to effectively work in the field of management. Under the mentorship of a faculty committee, students will develop a project or thesis. Students present and defend to the committee a portfolio of work accomplished at the end of the capstone experience.