David A. Grossman
Associate Professor, International Business and Marketing
Van Meter G30
Doctor of Business Administration, Southern New Hampshire University, 2004
Areas of Scholarly Expertise and Interest
Academic Assessment and Faculty Development, International Business Theory and Information Technology, International Marketing, Marketing Services, Global Consumerism, Marketing Research, Market Entry Strategies
Strategic Marketing Consultant, Marketing Consultant, Market Entry Consultant, International Marketing Consultant, Manufacturing Representative, General Manager, Operations Manager
Academy of Management, American Marketing Association, Academy of International Business
Javalgi, Rajshekhar and David Grossman (2016). “Aspirations and Entrepreneurial Activities of Middle-Class Consumers In Emerging Markets: The Case of India”, International Business Review: Special Issue on The Middle Class in Emerging Markets, Interdisciplinary Perspectives. Volume 25, Issue 3. 657-667.
Javalgi, Rajshekhar & David Grossman (2015). “Understanding the Characteristics and Entrepreneurial Activities of Middle Class Consumers in Emerging Markets”. The Middle Class in Emerging Societies: Consumers, Lifestyles and Markets, 28.
Javalgi, Rajshekhar and Grossman, David (2014). "Firm Resources and Host Country Factors Impacting Internationalization of Knowledge Intensive Service Firms", Thunderbird International Business Review. Vol. 56, No. 3, May-June.
Patricia R. Todd, Raj G. Javalgi, David Grossman, (2014). "Understanding the characteristics of the growth of SMEs in B-to-B markets in emerging economies: an organizational ecology approach", Journal of Business & Industrial Marketing, Vol. 29 Issue: 4, pp 295-303.
Czinkota, Michael, David Grossman, Rajshekhar Javalgi, Nicholas Nugent Sr., “Foreign Market Entry Mode of Service Firms: The Case U.S. MBA Programs,” Journal of World Business, Volume 44, #3, 2009.
Czinkota, Michael, David Grossman, Rajshekhar Javalgi, Nicholas Nugent Sr., “The Globalization of Higher Education: FDI of Knowledge Intensive Service Firms,” Published in the proceedings at the Academy of International Business: Competitive Section, Milan, Italy, 2008.
Czinkota, Michael, David Grossman, Rajshekhar Javalgi, Nicholas Nugent Sr., “Foreign Market Entry Mode of Service Firms: The Case U.S. MBA Programs, Abstract,” Published in the proceedings at the Academy Marketing Sciences, Vancouver, Canada, Finalist for Best Paper, 2008.