David A. Grossman

Assistant Professor, International Business and Marketing

Van Meter G30

Education

Doctor of Business Administration, Southern New Hampshire University, 2004

Areas of Scholarly Expertise and Interest

Academic Assessment and Faculty Development, International Business Theory and Information Technology, International Marketing, Marketing Services, Global Consumerism, Marketing Research, Market Entry Strategies

Professional Service
Strategic Marketing Consultant, Marketing Consultant, Market Entry Consultant, International Marketing Consultant, Manufacturing Representative, General Manager, Operations Manager

Professional Affiliation
Academy of Management, American Marketing Association, Academy of International Business

Recent Publications/Presentations/Performances

Czinkota, Michael, David Grossman, Rajshekhar Javalgi, Nicholas Nugent Sr., “Foreign Market Entry Mode of Service Firms: The Case U.S. MBA Programs,” Journal of World Business, Volume 44, #3, 2009.

Czinkota, Michael, David Grossman, Rajshekhar Javalgi, Nicholas Nugent Sr., “The Globalization of Higher Education: FDI of Knowledge Intensive Service Firms,” Published in the proceedings at the Academy of International Business: Competitive Section,  Milan, Italy, 2008.

Czinkota, Michael, David Grossman, Rajshekhar Javalgi, Nicholas Nugent Sr., “Foreign Market Entry Mode of Service Firms: The Case U.S. MBA Programs, Abstract,” Published in the proceedings at the Academy Marketing Sciences, Vancouver, Canada, Finalist for Best Paper,2008.